The Sorting Table delves into commercial fishing news from coast to coast. The editorial staff of National Fisherman invites you to share your insights on what’s going on in the industry.
CategoriesRecent EntriesCatch shares: A nation dividedSupporting cast growingGetting ready for the rallyWhat's next for Maine's shrimpers?"That conversation is going to have to happen"California cannabis cultivation compromising cohos? No accounting for fund mismanagementAt least put a label on itWhetting your app-etite for Copper River salmonCod cuts illustrate need for March 21 fishermen's rallyRecent CommentsMike Dolan on NOAA is all apologiesBrian on Introducing the iLobsterBen on Introducing the iLobsterBeringFisherman on Groundfish catch shares going bi-coastal Dick Allen on Jane, doh!National Fisherman on Jane, doh!Wreckfish on Jane, doh!Sierra Anderson on Facing factsken grimshaw on Tough loveJessica on Recovery in a snapArchivesMarch 2012February 2012January 2012December 2011November 2011October 2011September 2011August 2011July 2011June 2011« Cod cuts illustrate need for March 21 fishermen's rally |Main| At least put a label on it »February 11, 2012Whetting your app-etite for Copper River salmonIf you loves you some Copper River salmon, but don’t know what restaurants and retailers carry it, I have some good news for you — there’s an app for that.
The Copper River Salmon/Prince William Sound Marketing Association announced on Feb. 9 that Copper River Salmon is launching what it hails as the first-ever Salmon Locator App on Facebook. The app’s trade launch will take place just prior to the International Boston Seafood Show, which takes place at the Boston Convention and Exhibition Center March 11-13. A consumer launch of the app will follow at the start of the 2012 Copper River fishery.
The Salmon Locator is designed to direct users to stores and restaurants that carry Copper River kings, sockeye and coho salmon during their respective seasons. Kings are available in May and June, sockeyes from May to July, and cohos from August to September.
So how does the app work? Shoppers log on to www.findcopperriver.org, which brings you to the Salmon Locator on Copper River Salmon’s Facebook page. You type in your location (city, address or zip code) to find you nearest retailers and restaurants carrying Copper River salmon. Generous salmon lovers who wish to share the love can tag the name and address of a store or restaurant that carries Copper River fish.
The app will also help the region’s fishermen connect with where their product is being sold. And food bloggers in 15 key markets will help find and tag Copper River salmon in their cities.
Time will tell whether the Facebook app catches on, but it’s always encouraging to see other avenues for seafood marketing like social media apps being explored.
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