Berkley® Havoc™ Cast For Cash Huge Success For Lousiana Man

COLUMBIA, S.C.- Jerry Brandon didn't expect to personally meet Hank Parker for a backstage casting lesson, and certainly never expected to have the opportunity to cast for a $100,000. The Haughton, La., AT&T worker was randomly selected from a packed CenturyLink Center crowd to test his casting skills in the Berkley Havoc Cast for Cash contest at the final weigh in.

Although Brandon's attempt at the $100,000 fell just short, he was given a second shot at the target for $25,000. This attempt just missed the mark once again, but Brandon didn't go home without. For his effort Berkley awarded him $5,000.

"The Berkley Havoc Cast for Cash was a tremendous success," said Andrew Marks, Berkley Marketing Director. "Jerry was a great contestant and was really close on both attempts. I think I was sweating a bit more than he was. He had a great practice session with Hank Parker backstage and was really confident using the gear. Berkley Havoc is proud to sponsor the event and look forward to next year in Tulsa, Oklahoma."

Brandon chose an Abu Garcia Revo S baitcast reel/Abu Garcia Veritas rod spooled with 12lb. Trilene XL for his $100,000 cast. Hank Parker, legendary Bass angler, was on hand to provide one-on-one assistance and casting tips, ensuring Brandon had the best chance to win the cash prize.

"To be honest, I didn't realize what I was chosen for," said Brandon. "I haven't fished in a while, but I hit the water anytime I can. It was pretty exciting coming out onto the Classic floor. It made the casting a little bit more difficult because of the huge crowd."

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at http://www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit http://www.jarden.com.

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6th Annual Berkley/Sebile Big Bass Challenge On Lake Fork Yields Success

COLUMBIA, S.C. - The 6th Annual Berkley Big Bass Challenge on Lake Fork hosted by BassChamps took place on October 15th - 16th, 2011 at Lake Fork Marina. The event was wildly successful with over 700 anglers competing for over $120,000 in cash, boats and prizes being awarded.

With blue-bird skies and the lowest lake levels in recorded history, the Berkley/Sebile BBC made fishing a challenge. Lake Fork is a "slot" lake, so all fish brought in must be under 16" or over 24". Many anglers cashed checks with fish weighing less than 2 pounds. Michael Davis from Bossier City, La., was the overall winner, bringing in a 9.35-pounder during the last hour to the scales that won the angler $500 and a new Skeeter bass boat.

Davis caught the fish just 20 minutes before bringing it to the scales during the last weigh in hour to take the lead from Kenneth Goodwein of Port St. Lucie, Fla., who weighed in his 8.42-pound bass just 5 minutes earlier. Davis used a Berkley Frenzy Popper on a windswept point to bring in the winning fish.

Tommy Climer from Mesquite, Texas won the under 16-inch fish award with his 2.76-pound bass that was caught using the new Berkley Havoc® Craw Fatty. The Craw Fatty was designed by Berkley Pro Bobby Lane. Climer and his partner caught over 25 fish using that bait, but most were in the slot. The most prolific baits for fish brought to the scales included 7" and 10" PowerBait PowerWorms and the new Havoc 6.25" Bottom Hopper designed by Berkley Pro Larry Nixon.

"This tournament was a great event for Berkley and the angling public," said Andrew Marks, Marketing Director for Berkley Fishing. "This tournament was designed for amateur anglers of all skill levels to have the opportunity to fish without the pressure of the typical tournament angling experience. It is fun and exciting for the entire family.

In previous years only Berkley baits were allowed, but Sebile baits are now included in the list of approved baits to be used in the tournament and this broadened the bait assortment for many anglers.

"The basis for these tournaments is much like playing poker," said Marks. "The format is fun and strategy plays a vital role in determining each winner. If they caught a fish in the morning they could choose to weigh in the fish during the afternoon when fishing seemed to slow. It is all about strategy and not all reliant on skill."

The Berkley Experience trailer, a 60-foot event center, was on site Friday, Saturday and Sunday. The Experience trailer staff along with several key Lake Fork guides helped the anglers select some of the baits that helped them catch some of their fish.

The planning has already started for the 7th Annual Berkley/Sebile Big Bass on Lake Fork in October 2012.

Media Contact
Kevin Jarnagin
Blue Heron Communications
(800) 654-3766
Kevin@blueheroncomm.com

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