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Wednesday, February 29, 2012

Berkley® Havoc™ Cast For Cash Huge Success For Lousiana Man

COLUMBIA, S.C.- Jerry Brandon didn't expect to personally meet Hank Parker for a backstage casting lesson, and certainly never expected to have the opportunity to cast for a $100,000. The Haughton, La., AT&T worker was randomly selected from a packed CenturyLink Center crowd to test his casting skills in the Berkley Havoc Cast for Cash contest at the final weigh in.

Although Brandon's attempt at the $100,000 fell just short, he was given a second shot at the target for $25,000. This attempt just missed the mark once again, but Brandon didn't go home without. For his effort Berkley awarded him $5,000.

"The Berkley Havoc Cast for Cash was a tremendous success," said Andrew Marks, Berkley Marketing Director. "Jerry was a great contestant and was really close on both attempts. I think I was sweating a bit more than he was. He had a great practice session with Hank Parker backstage and was really confident using the gear. Berkley Havoc is proud to sponsor the event and look forward to next year in Tulsa, Oklahoma."

Brandon chose an Abu Garcia Revo S baitcast reel/Abu Garcia Veritas rod spooled with 12lb. Trilene XL for his $100,000 cast. Hank Parker, legendary Bass angler, was on hand to provide one-on-one assistance and casting tips, ensuring Brandon had the best chance to win the cash prize.

"To be honest, I didn't realize what I was chosen for," said Brandon. "I haven't fished in a while, but I hit the water anytime I can. It was pretty exciting coming out onto the Classic floor. It made the casting a little bit more difficult because of the huge crowd."

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at http://www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit http://www.jarden.com.


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