<b>Fishing</b> Enthusiasts Can Access Real-Time Information from Fishidy at Walmart

Maps, tips, fishing reports and more available in 2,600 Walmart stores nationwide

By Fishidy

MADISON, Wis., May 9, 2013 — /PRNewswire/ -- Fishidy, a leader in the delivery of superior fishing and on-the-water fishing information based in Madison, Wis., today announced its fishing resources will be available in approximately 2,600 Walmart stores to help anglers of all kinds maximize their upcoming fishing outing.

"Our mission, quite simply, is to help anglers learn and determine where, when and how to fish – and ultimately to help them have more fun," said Brian Jensen, CEO of Fishidy. "Since the launch of Fishidy last year, our catalog of information and our user base have grown exponentially. We look forward to continuing to make Fishidy even more valuable and fun for our user base."

Through signage and a display interface found in the Outdoors section, Walmart customers can use Fishidy to access maps, tips and fishing reports by zip code, as well as browse a checklist of recommended items to bring on their fishing outing.

Linked by common waterways and a love of fishing, Fishidy is a network of anglers and fishing resources, including professional and serious anglers, fishing groups, guides and businesses. Through both an interactive website and a mobile app, Fishidy users have full access to accurate fishing maps for thousands of freshwater and saltwater waterways – the kind of information unavailable anywhere else online today. In addition, users have the ability to track, record and catalog their catches and hot spots. They also can join the rapidly growing Fishidy community and share their tallest fishing tales, upload photos and videos of their catches, make new friends and more.

There is no cost to use Fishidy, however premium memberships are available to those who desire access to additional fishing insights such as marked maps with fishing hot spots, details on underwater composition and structures, real-time sea surface temperature charts and more.

About Fishidy Fishidy, which is owned and operated by Outdoor InSite, LLC, creates and delivers a one-of-a-kind fishing resource to help anglers of all ages and skill levels catch more fish. Fishidy delivers interactive fishing maps, social connections and a wealth of proven, valuable information on thousands of waterways across the country, including freshwater, saltwater and Great Lakes maps. Fishidy also works to enhance other outdoor sports experiences through innovation, intelligence and technology. For more information, visit www.fishidy.com.

SOURCE Fishidy

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Loan program hopes to reel in new <b>fishing</b> enthusiasts

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Ron Thompson of the Kamloops Fly Shop checks out a returning rod borrowed from the loan program.

Not having fishing gear is no longer a barrier for those looking to get into the time-honoured sport of fishing.

The Kamloops Fly Shop is now one of 16 locations across the province taking part in the Freshwater Fisheries Society of B.C.'s Go Fish B.C.! Rod Loan Program.

"This is about giving the people who don't have the gear the chance to go fishing," said Ron Thompson, the fly shop's owner.

Earlier this week a grandmother and grandson visited the shop who wanted to go fishing. So Thompson set them up with a rod each and tackle box with bait.

"It's absolutely free," he said. "It works out quite fine."

There are 20 rods available to borrow at the shop on Hillside Drive and the Kamloops Visitor Centre at 1290 Trans-Canada Highway. Thompson said two were on loan when The Daily News talked with him on Friday.

Borrowing a rod and tackle box is easy. All the borrower needs to do is fill out a form and provide a credit-card number. Thompson said people can borrow a rod and tackle box for a week to 10 days and staff are happy to volunteer tips as needed.

"We give all the help we can to get people going," he said.

There was a time when Kamloops was a world-renowned fishing destination, said Thompson. While the fishing is still great, grandparents and parents aren't passing the sport on to their children and grandchildren like they used to.

By being a part of the Go Fish B.C.! Rod Loan Program, Thompson hopes to lure more people to the sport and see it thrive again, he said.

The Go Fish B.C.! Rod Loan Program was introduced in 2011 at visitors centres in Terrace, Prince George, Williams Lake and Quesnel.

The Freshwater Fisheries Society of B.C. is a not-for-profit organization funded by anglers through freshwater fishing licence revenues. For more information visit gofishbc.com.

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