Clinton, NJ -- Today FishingGold.com and Angling Technologies announced they are partnering to develop a series of digital tools that will help anglers be more productive on the water.
"The future of fishing media is in providing anglers with proprietary digital tools to help them find and catch more fish," said Jay Kumar, CEO of Sasquatch Media, owner of FishingGold.com. "We're very excited to combine our proprietary, growing set of tournament winning pattern data with Angling Technologies' proprietary, growing map data. The result will be applications that provide a truly new level of on-the-water intelligence for fishermen."
"Technology allows us to combine and provide information in ways not previously possible," said Brian Welde, Angling Technologies CEO. "Fishing is location-based, and we are always looking for ways to offer anglers new types of location-based information that helps them be successful. FishingGold's pattern data combined with our maps will create a truly amazing product for fishermen. We're really looking forward to partnering with a proven innovator in fishing."
Initially the two companies will integrate their sets of proprietary data into a product accessible on various digital platforms. Both data sets are constantly augmented, which along with an ever-growing amount of user-contributed data provides for continuously more useful and refined products.
A first in fishing, FishingGold.com has taken 50 years of reported tournament winning pattern information and turned it into searchable data. Currently it has more than 2,000 winning patterns, including all B.A.S.S. events from the 1960s up until now. Anglers can search by water body or water type for a particular timeframe and see results displayed in graph form, then see the per-tournament details. Anglers can also upload their own data to benefit from the same tools. Learn more at FishingGold.com.
In addition to FishingGold.com, Sasquatch Media owns the No. 1 bass fishing blog, BassParade.com, the revolutionary Serious Bird Hunting upland books, website and TV show, as well as several non-outdoor enthusiast properties. Sasquatch Media also helps companies in and outside in the outdoor industry with digital strategy and implementation.
Angling Technologies provides specialized mapping expertise in the outdoors space. The Angling Technologies team aggregates fishing map information from across the internet in one place so anglers can more easily find and use it on desktop and mobile platforms. The Angling Technologies online map allows anglers to control what they want to see and customize a map with their own detailed private or public (shared) content in real time. See it in action at: http://mapper.angling-technologies.com.
Media Contact
Jay Kumar
jckumar@sasqmedia.com
